Bit by Bit
AR + Vision Video
Project Timeline: 6 weeks
An AR health program to help people with sedentary lifestyles to be more active and make better diet decisions.
How might we enable individuals to be more active without disrupting their current lifestyle?
Context
Obesity is global issue that is getting worse...
Many people are living lifestyles that are leading to obesity. It can be difficult to get started with exercising and even harder to maintain. Diets are also problematic and individuals are often lost with all the dietary plans out there. How can we lower the barrier to a healthier lifestyle?
My Role
UX Strategist
UX Designer
Motion Media Artist
Team
JT Aceron
Griffin Mori-Tornheim
Celine Chang
Methods
Gamification
Distancing
Approach & Avoidance Framing
Self-Awareness Theory
Social Proof
Priming
Tools
Figma
After Effects
Photoshop
Problem
31% of the world’s adults, or about 1.5 billion people, are almost completely sedentary, meaning that they don’t meet the minimum recommendation of 20 minutes of exercise per day.
Solution
An AR Health program to help people with sedentary lifestyles to be more active and make better diet decisions.
Vision Video
We designed a solution with the belief that any movement is better than none at all and that these small interactions can add up in a meaningful way for those who struggle to start their fitness journey. Bit by Bit hopes to decrease the many barriers of entry to a healthier lifestyle with a gamified avatar experience.
