Bit by Bit

AR + Vision Video

Project Timeline: 6 weeks

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An AR health program to help people with sedentary lifestyles to be more active and make better diet decisions.

How might we enable individuals to be more active without disrupting their current lifestyle?

Context

Obesity is global issue that is getting worse...
Many people are living lifestyles that are leading to obesity. It can be difficult to get started with exercising and even harder to maintain. Diets are also problematic and individuals are often lost with all the dietary plans out there. How can we lower the barrier to a healthier lifestyle?

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My Role

UX Strategist
UX Designer
Motion Media Artist

Team

JT Aceron
Griffin Mori-Tornheim
Celine Chang

Methods

Gamification
Distancing
Approach & Avoidance Framing
Self-Awareness Theory
Social Proof
Priming

Tools

Figma
After Effects
Photoshop

Problem

31% of the world’s adults, or about 1.5 billion people, are almost completely sedentary, meaning that they don’t meet the minimum recommendation of 20 minutes of exercise per day.

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Solution

An AR Health program to help people with sedentary lifestyles to be more active and make better diet decisions.

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Vision Video

We designed a solution with the belief that any movement is better than none at all and that these small interactions can add up in a meaningful way for those who struggle to start their fitness journey. Bit by Bit hopes to decrease the many barriers of entry to a healthier lifestyle with a gamified avatar experience.

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